Q2 2026 Earnings

Reported July 29, 2026

Quarter Comparison

Revenue

Operating Income

Gross Margin

Net Margin

Free Cash Flow

Income Statement

Cash Flow Statement

Balance Sheet

Operating metrics disclosed this quarter

Read from the filing itself — XBRL does not carry these, so no standard financial dataset has them.

Average Price per Ad YoY Growth
12
Advertising revenue in the three and six months ended June 30, 2026 increased $12.80 billion, or 27%, and $26.43 billion, or 30%, respectively, compared to the same periods in 2025, due to increases in ad impressions delivered and average price per ad. During the three and six months ended June 30, 2026, ad impressions delivered increased by 14% and 16%, respectively, year-over-year, as compared with increases of 11% and 8%, respectively, in the same periods in 2025. Ad impressions delivered during the three and six months ended June 30, 2026 grew in all regions, especially in Asia-Pacific, which was driven by increases in users and their engagement as well as the frequency of ads shown on our products. During the three and six months ended June 30, 2026, the average price per ad increased by 12% in both periods, year-over-year, as compared with increases of 9% and 10%, respectively, in the same periods in 2025. The increases in average price per ad in the three and six months ended June 30, 2026 were driven by an increase in advertising demand, which we believe is mostly due to ongoing improvements to our ad performance from our ad targeting and measurement tools, and a favorable foreign currency exchange impact. These increases were partially offset by a higher number of ad impressions delivered, especially in geographies and in products, such as Reels, that monetize at lower rates. Other factors are discussed in the section entitled "—Executive Overview of Second Quarter Results." In addition, the online commerce vertical was the largest contributor to the increase in advertising revenue in the three and six months ended June 30, 2026 compared to the same periods in 2025. We anticipate that future advertising revenue will be driven by a combination of price and ad impressions delivered.
Average Price per Ad YoY Growth — Asia-Pacific
1
Year-Over-Year Percentage Change in the Average Price Per Ad — Asia-Pacific — Jun 30 2026: 1%
Average Price per Ad YoY Growth — Europe
10
Year-Over-Year Percentage Change in the Average Price Per Ad — Europe — Jun 30 2026: 10%

Average Price per Ad YoY Growth — Rest of World

Year-Over-Year Percentage Change in the Average Price Per Ad — Rest of World — Jun 30 2026: 21%

Average Price per Ad YoY Growth — US & Canada

Year-Over-Year Percentage Change in the Average Price Per Ad — US & Canada — Jun 30 2026: 20%

Family of Apps Ad Impressions Delivered YoY Growth

Advertising revenue in the three and six months ended June 30, 2026 increased $12.80 billion, or 27%, and $26.43 billion, or 30%, respectively, compared to the same periods in 2025, due to increases in ad impressions delivered and average price per ad. During the three and six months ended June 30, 2026, ad impressions delivered increased by 14% and 16%, respectively, year-over-year, as compared with increases of 11% and 8%, respectively, in the same periods in 2025. Ad impressions delivered during the three and six months ended June 30, 2026 grew in all regions, especially in Asia-Pacific, which was driven by increases in users and their engagement as well as the frequency of ads shown on our products. During the three and six months ended June 30, 2026, the average price per ad increased by 12% in both periods, year-over-year, as compared with increases of 9% and 10%, respectively, in the same periods in 2025. The increases in average price per ad in the three and six months ended June 30, 2026 were driven by an increase in advertising demand, which we believe is mostly due to ongoing improvements to our ad performance from our ad targeting and measurement tools, and a favorable foreign currency exchange impact. These increases were partially offset by a higher number of ad impressions delivered, especially in geographies and in products, such as Reels, that monetize at lower rates. Other factors are discussed in the section entitled "—Executive Overview of Second Quarter Results." In addition, the online commerce vertical was the largest contributor to the increase in advertising revenue in the three and six months ended June 30, 2026 compared to the same periods in 2025. We anticipate that future advertising revenue will be driven by a combination of price and ad impressions delivered.

Family of Apps Ad Impressions Delivered YoY Growth — Asia-Pacific

Year-Over-Year Percentage Change in Ad Impressions Delivered — Asia-Pacific — Jun 30 2026: 17%

Family of Apps Ad Impressions Delivered YoY Growth — Europe

Year-Over-Year Percentage Change in Ad Impressions Delivered — Europe — Jun 30 2026: 13%

Family of Apps Ad Impressions Delivered YoY Growth — Rest of World

Year-Over-Year Percentage Change in Ad Impressions Delivered — Rest of World — Jun 30 2026: 12%

Family of Apps Ad Impressions Delivered YoY Growth — US & Canada

Year-Over-Year Percentage Change in Ad Impressions Delivered — US & Canada — Jun 30 2026: 9%

Capital Expenditures, Including Principal Payments on Finance Leases

$31.08B

• Capital expenditures, including principal payments on finance leases, were $31.08 billion for the three months ended June 30, 2026.

Family Average Revenue Per Person (ARPP)

$16.86

During the second quarter of 2026, worldwide ARPP was $16.86, an increase of 24% from the second quarter of 2025.

Family Daily Active People (DAP)

3.60B

Worldwide DAP increased 3% to 3.60 billion on average during June 2026 from 3.48 billion during June 2025.

Headcount

75.5K

• Headcount was 75,472 as of June 30, 2026, a decrease of 1% year-over-year. Our reported headcount includes approximately 8,000 employees impacted by the May 2026 headcount reduction, the majority of whom will no longer be reflected in our headcount by the end of the third quarter of 2026.