AREB

MKT CAP:$1M

American Rebel Holdings, Inc.

Market Cap

$1M

Consumer Cyclical·Apparel - Footwear & Accessories·🇺🇸 United States·NASDAQ

Consumer Cyc.·Apparel·🇺🇸·NASDAQ

Stock Price

$0.07-$15.67 (-99.59%)

Apr 20, 2026

Company Details

American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T...

CEO

Charles A. Ross Jr.

IPO Date

Feb 7, 2022

Website

www.americanrebel.com

Key Metrics TTM

Revenue

$9M

-33.8% YoY

Net Income

-$33M

EPS (Diluted)

-$144,643.00

Free Cash Flow

-$3M

Revenue / Share

$55.75

Gross Margin

-7.7%

Operating Margin

-138.9%

Net Margin

-346.7%

FCF Margin

-35.9%

P/S

0.1x

P/E

—

Earnings Reports

Q3 2025

May 13, 2026

PENDING

Q2 2025

Aug 12, 2025

$3M-12.7%EPS -$106.80

Q1 2025

May 15, 2025

$3M-37.9%EPS -$469.00

Q4 2024

Apr 30, 2025

$2MEPS -$141,035.00

Q3 2024

Feb 7, 2025

$2M-30.1%EPS -$3,032.20

Revenue & Profitability

Quarter	Revenue	Gross Profit	Operating Income
Q2 21	$203.6K	$35.0K	-$1M
Q3 21	$295.5K	$15.3K	-$956.6K
Q4 21	$138.5K	$43.3K	-$647.8K
Q1 22	$154.1K	$57.4K	-$959.1K
Q2 22	$338.7K	$97.6K	-$2M
Q3 22	$4M	$968.1K	-$2M
Q4 22	$4M	$768.5K	-$749.9K
Q1 23	$4M	$2M	-$219.9K
Q2 23	$4M	$687.9K	-$2M
Q3 23	$3M	$225.2K	-$3M
Q1 24	$4M	$841.3K	-$2M
Q2 24	$3M	$30.7K	-$4M
Q3 24	$2M	-$498.0K	-$1M
Q4 24	$2M	-$493.6K	-$5M
Q1 25	$3M	$289.1K	-$3M
Q2 25	$3M	-$31.4K	-$4M

Valuation

Quarter	P/S	P/E
Q2 21	2.8x	—
Q3 21	1.9x	—
Q4 21	2.9x	—
Q1 22	1.7x	—
Q2 22	1.4x	—
Q3 22	0.2x	—
Q4 22	0.1x	—
Q1 23	0.1x	—
Q2 23	0.1x	—
Q3 23	0.1x	—
Q1 24	0.1x	—
Q2 24	0.1x	—
Q3 24	0.3x	—
Q4 24	0.1x	—
Q1 25	0.1x	—
Q2 25	0.1x	—

Operating Cash Flow

Quarter	Operating CF	Free CF
Q2 21	-$158.5K	-$158.5K
Q3 21	-$608.0K	-$608.0K
Q4 21	$147.4K	$147.4K
Q1 22	-$3M	$0
Q2 22	-$979.6K	$0
Q3 22	-$2M	-$2M
Q4 22	-$2M	-$2M
Q1 23	-$2M	-$2M
Q2 23	-$784.3K	-$784.3K
Q3 23	-$4M	-$4M
Q1 24	-$2M	-$2M
Q2 24	-$2M	-$2M
Q3 24	-$1M	$0
Q4 24	-$2M	$0
Q1 25	-$546.5K	-$548.7K
Q2 25	-$3M	-$3M

Capital Expenditures

Quarter	CapEx
Q2 21	$4
Q3 21	$5
Q4 21	$3
Q1 22	$3M
Q2 22	$979.6K
Q3 22	$0
Q4 22	$16.7K
Q1 23	$1
Q2 23	$0
Q3 23	$0
Q1 24	$0
Q2 24	$5.9K
Q3 24	$1M
Q4 24	$2M
Q1 25	$2.3K
Q2 25	$40.0K

CapEx

OpEx vs Revenue Growth (YoY)

Quarter	Revenue Growth	OpEx Growth
Q2 21	-24.5%	+58.7%
Q3 21	+5.8%	+47.8%
Q4 21	-61.2%	-17.5%
Q1 22	-55.9%	+52.8%
Q2 22	+66.4%	+25.6%
Q3 22	+1288.5%	+369.1%
Q4 22	+2683.5%	+485.6%
Q1 23	+2757.0%	+315.2%
Q2 23	+983.7%	+171.6%
Q3 23	-18.5%	+6.8%
Q1 24	+4.9%	+37.3%
Q2 24	-26.0%	+55.8%
Q3 24	-36.3%	-35.3%
Q4 24	-46.7%	+7.4%
Q1 25	-37.9%	-13.3%
Q2 25	-12.7%	-2.3%

Stock-Based Compensation

Quarter	SBC ($)	% of Revenue
Q2 21	$0	0.0%
Q3 21	$0	0.0%
Q4 21	$0	0.0%
Q1 22	$0	0.0%
Q2 22	$0	0.0%
Q3 22	$0	0.0%
Q4 22	$0	0.0%
Q1 23	$0	0.0%
Q2 23	$0	0.0%
Q3 23	$0	0.0%
Q1 24	$0	0.0%
Q2 24	$0	0.0%
Q3 24	$0	0.0%
Q4 24	$0	0.0%
Q1 25	$0	0.0%
Q2 25	$0	0.0%

OpEx Breakdown

Quarter	R&D	G&A	S&M	SG&A
Q2 21	$146.3K	$187.1K	$1M	—
Q3 21	$42.7K	$893.5K	$34.7K	—
Q4 21	$54.6K	$1M	$2M	—
Q1 22	$33.3K	$901.3K	$81.0K	—
Q2 22	$113.2K	$1M	$149.2K	—
Q3 22	—	—	—	$3M
Q4 22	$600.4K	—	—	$918.0K
Q1 23	$16.5K	$1M	$252.7K	—
Q2 23	—	$2M	$172.6K	—
Q3 23	$20.3K	—	—	$3M
Q1 24	$98.6K	$3M	$265.1K	—
Q2 24	$337.8K	$3M	$299.7K	—
Q3 24	$277.5K	—	$624.5K	—
Q4 24	—	$4M	$1M	—
Q1 25	$93.5K	$2M	$695.5K	—
Q2 25	$648.4K	$3M	$970.8K	—

War Chest

Quarter	Cash	Short-term Investments	Total
Q1 22	$4M	$0	$4M
Q2 22	$3M	$0	$3M
Q3 22	$1M	$0	$1M
Q4 22	$356.8K	$0	$356.8K
Q1 23	$466.0K	$0	$466.0K
Q2 23	$3M	$0	$3M
Q3 23	$2M	$0	$2M
Q4 23	$1M	$0	$1M
Q1 24	$674.9K	$0	$674.9K
Q2 24	$452.8K	$0	$452.8K
Q3 24	$127.7K	$0	$127.7K
Q4 24	$287.5K	$0	$287.5K
Q1 25	$340.7K	$0	$340.7K
Q2 25	$457.2K	$0	$457.2K
Q3 25	$722.2K	$0	$722.2K
Q4 25	$147.6K	$0	$147.6K

Shares Outstanding

Quarter	Shares (Diluted)	QoQ Change	YoY Change
Q2 21	262	+26.6%	+55.0%
Q3 21	301	+14.9%	+69.1%
Q4 21	354	+17.6%	+75.2%
Q1 22	704	+98.9%	+240.1%
Q2 22	1K	+49.6%	+301.9%
Q3 22	1K	+27.3%	+345.2%
Q4 22	4K	+180.7%	+962.7%
Q1 23	4K	0.0%	+434.4%
Q2 23	4K	+0.3%	+258.2%
Q3 23	16K	+331.6%	+1115.0%
Q1 24	11K	-32.9%	+190.5%
Q2 24	1K	-88.0%	-65.3%
Q3 24	576	-55.9%	-84.7%
Q4 24	114	-80.2%	-99.3%
Q1 25	11K	+9362.3%	-1.3%
Q2 25	170K	+1475.4%	+12912.4%

Shares Outstanding

Revenue Per Employee

Period	Revenue/Employee	Employees
Q2 21	$50.9K	4
Q3 21	$73.9K	4
Q4 21	$0	80.0M
Q1 22	$0	80.0M
Q2 22	$0	80.0M
Q3 22	$0	80.0M
Q4 22	$64.2K	60
Q1 23	$73.4K	60
Q2 23	$61.2K	60
Q3 23	$55.8K	60
Q1 24	$67.4K	60
Q2 24	$54.3K	60
Q3 24	$39.0K	60
Q4 24	$29.7K	60
Q1 25	$41.9K	60
Q2 25	$47.4K	60

Revenue / Employee